Charcuterie concept opens first South Carolina location in Mount Pleasant

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Graze Craze, a new charcuterie concept known for crafting grazing boards and boxes, has opened its first South Carolina location at 3373 South Morgans Point Road in Mount Pleasant.

The new storefront is located in the National Crossing shopping center at the main entrance of the Charleston National neighborhood, according to a news release. Graze Craze is a part of Big Flavor Brands, the food service division of Starpoint Brands, a family of companies affiliated with United Franchise Group.  

 At Graze Craze, charcuterie experts, known as grazologists, design arrangements that feature an array of ingredients that are ideal for grazing, like fresh fruits and vegetables, premium meats and cheeses, artisanal sweets, nuts and more, the release stated.

 The Mount Pleasant Graze Craze is the only one of its kind in the Charleston area, and the franchise owners behind the new store Keith and Kendra Lovas are thrilled to share something completely new with the community they call home, the release stated.

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 “The wonderful people of Mount Pleasant love to gather and celebrate,” said Keith Lovas in the release. “There is no better centerpiece for a special occasion than a Graze Craze charcuterie board — it’s unmatched in quality, beauty and functionality.”

The Lovas enjoy playing a role in their community with Kendra working at a local elementary school and Keith coaching youth sports teams through the Mount Pleasant Recreation Department, according to the release. In addition to serving exceptional grazing boards, the Lovas plan to use their Graze Craze to expand their local involvement and sponsor sports teams, further supporting kids in being active and chasing their dreams. The Lovas are also interested in bolstering regional business development through their involvement with the Mount Pleasant Chamber of Commerce.

 Graze Craze charcuterie arrangements incorporate an assortment of flavors, like the popular Gone Grazey board, balanced to provide a bit of everything – a mix of cured meats, premium cheeses, crackers, fresh produce, nuts and more. The Vegegrazian is designed with a medley of fresh fruits and vegetables for anyone embracing a plant-based lifestyle.

The artisan-inspired charcuterie offerings at Graze Craze are available in different size options, from Char-Cutie-Cups and Picnic Boxes for nibbling to sharing-size boards with enough fresh food to feed a large party, the release stated.