Charleston-based Palmetto Moon continues expansion with new location

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Charleston-based Palmetto Moon continues to expand.

The Southern lifestyle retailer will open its newest store in Bowling Green, Ky., on Saturday, July 15, according to a Palmetto Moon news release.

The new location will be at the Greenwood Mall, 2625 Scottsville Road, Suite 710, near the food court and next to Old Navy, according to the release

Palmetto Moon serves as a one-stop shop for women’s and men’s fashion, kid’s apparel and gifts, home goods, shoes, accessories, collegiate gear, drinkware and more, the release stated.

“Bowling Green is rich in Southern hospitality and embraces everything Palmetto Moon represents, so we’re beyond thrilled to open our newest store location and cannot wait to welcome the local community and loyal fans who have been cheering on our arrival,” said Amber Dube, Palmetto Moon’s executive vice president and chief brand officer.

The new store spans 7,000 square feet and will offer popular brands including YETI, Simply Southern, Hey Dude, Southern Marsh, Chubbies, Vineyard Vines and Local Boy Outfitters, as well as up-and-coming brands and Palmetto Moon’s exclusive products, the release stated.

In step with Palmetto Moon’s legacy as a collegiate destination, the store, will feature custom University of Western Kentucky and University of Kentucky collegiate gear and apparel, the release stated. The retailer also partners with Kentucky makers such as Bourbon Barrel Foods, Doodles By Rebekah and Spirited Scents.

“We are excited to be part of the city’s growth and become a destination for tourists, collegiate fans and locals with our uniquely Southern shopping experience and gifts tailored for this vibrant community,” Dube said in the release.

The retailer celebrated its debut into the Bluegrass State in March 2023 at Fayette Mall in Lexington shortly before unveiling its Mall St. Matthews location in Louisville, according to the release.

“It’s a privilege to celebrate this latest milestone with the opening of our Bowling Green location,” said Palmetto Moon CEO John Thomas in the release. “From humble beginnings as a kiosk in Charleston, South Carolina, our footprint has grown to 42 brick-and mortar locations in seven states and counting. We are committed to preserving the brand's authentic reflection of Southern lifestyle with locally inspired products, relentless customer service and an elevated shopping experience that resonates with all generations.”

With the addition of the new Bowling Green location, Palmetto Moon now has 42 stores in the Southeast.