Real estate sales and marketing company BoomTown has acquired a company that automates back office management and transactions, the company said in a news release.
BrokerMint is the third acquisition for the company since 2018. BoomTown, which moved to the Pacific Box & Crate development in North Charleston, began as a startup in Charleston in 2006.
Among other services, BoomTown provides real estate professionals with a CRM system, marketing and lead-generation services and a customizable website that integrates a Realtor's local mutliple listing service data. The company said it has more than 40,000 customers using its services.
BoomTown hopes to leverage Brokermint’s transaction management and accounting software, as well as its financial analytics, to provide a complete lead-to-close solution for real estate professionals, the company said. BrokerMint is headquartered in San Diego and was founded in 2014.
“BoomTown is constantly analyzing ways to deliver and enhance ROI for our clients and drive their success. Our existing platform is unparalleled in its ability to generate, engage, and convert prospects,” BoomTown CEO Grier Allen said in a statement.
BrokerMint CEO and co-founder Andrew Chishchevoy said the sale was a win for both companies.
“This acquisition will bring incredible resources to accelerate development of the platform and drive even more value for BoomTown and Brokermint clients,” Chishchevoy said.