The virtual six-month equity-free program helps high-potential, Black, Latinx and veteran-led tech entrepreneurs nationwide grow revenues and obtain access to capital.
LifeTagger co-founders Marlon Brown and Kendrick Pullen are two of 50 founders selected for the second cohort of the Google for Startups program, which was piloted in Atlanta last year with 45 companies.
LifeTagger is a content delivery platform that lets users control how and when content is delivered to their mobile devices.
“This support from Google for Startups could not have come at a better time for our company as we continue to build a world class product and acquire new customers,” Pullen said. “We look forward to developing great long-term relationships with our new Google partners and more importantly the 49 other companies represented in the program.”
Brown said he believes community is key to the company’s growth, or that of any startup.
“It is our hope that LifeTagger’s participation in the academy can inspire more underrepresented founders to emerge from Charleston’s tech community,” he said.
Jewel Burks Solomon, head of Google for Startups in the U.S., said that 85% of last year’s attendees saw growth in their startups, particularly in sales, strategy, hiring and fundraising.
“By expanding the program nationally, we’re hopeful that we can continue to level the playing field for underrepresented founders and their startups, like LifeTagger by connecting them to the best Google has to offer,” Solomon said.
The program runs from March through August.