Company provides guidance, support and expertise in complex online sales on Amazon
n idea that started five years ago in a spare bedroom of a 1,250-square-foot condominium has now become a thriving tech agency that helps businesses seamlessly dominate the Amazon Marketplace.
Palmetto Digital Marketing Group (PDMG) offers turnkey solutions for businesses and manufacturers to sell products faster and easier on the Amazon Marketplace Platform.
“We run your entire Amazon business — every single aspect of it,” said founder and CEO of PDMG Phillip D’Orazio, who has 25 years of experience in e-commerce. “The learning curve of the Amazon platform is extreme. You don’t just list something on Amazon and sell. An Amazon business needs constant attention and nurturing. You need a conduit, and we are that bridge between the manufacturer and customers on Amazon.”
The PDMG team of experts handle everything, including setting up a seller account and navigating the FBA (Fulfillment by Amazon) program, advertising, analytics and inventory management, customer service solutions, case managers for Amazon reimbursements, writing product descriptions and optimizing listings to bring products to the top of the Amazon page. Success stories include increasing sales 10-fold.
In five years, the company has worked with over 200 clients, including nearly a dozen businesses and manufacturers in Charleston. PDMG currently manages Amazon sales for close to 50 businesses.
The PDMG team consists of eight staff members based in Charleston at the Charleston Tech Center along with an international team. The agency cultivates talent and is very team oriented. Team members have multiple responsibilities and are reminded to lean in and work as a unit.
“Selling on Amazon is like a business within a business; our staff includes subject matter experts that implement core business functions such as marketing, creative, technology and overall sales acceleration. We are much different than a traditional digital agency whose focus is solely based on SEO/PPC marketing,” D’Orazio said. “We are that right size where I can still be involved with all the accounts.”
Compensation is on commission, based on client sales and growth, which keeps PDMG incentivized.
“I’ve always had a lot of hustle in me, so I love the fact that the harder we work, the more successful our clients become,” D’Orazio said.
Clients who are a good fit for PDMG include businesses and manufacturers that make unique products with short lead times, or that can stock products in a warehouse for quick shipments to Amazon. Platinum accounts are clients that generate more than $500,000 in sales on Amazon each month.
PDMG stands apart in its ability to put its clients’ needs first and remaining client-centric in all scenarios. The company’s mission is to be transparent, realistic and accountable.
“This company is the opportunity of a lifetime for me as an entrepreneur, and I’m proud to be part of the Charleston community,” D’Orazio said.