Charleston startup with Hollywood pedigree launches luxury pet brand

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A Charleston startup with ties to the film industry has launched a luxury lifestyle brand for pets.

Anchor Pet Supply offers high-quality, convenient dog beds for home and travel, according to a news release.

Founded by Julie Strang, an animal trainer for movies and television, and her Belgian Malinois canine, Lana5, the company began in June 2023 to create a solution to make traveling locally and abroad effortless and enjoyable for pets and their owners, the release stated. Anchor Pet Supply’s beds and accessories were designed through Strang and Lana5’s film and TV travel experiences and made with a purpose.

Created in Charleston, the company’s beds are hand sewn in the Carolinas with high performance, locally milled Sunbrella fabric. Both its memory foam and fiberfill inserts are made in the USA. The inserts are filled with green eco-fiberfill from recycled plastic bottles.

With an extensive career as a movie animal trainer, Strang, and Lana5 have traveled the world together, the release stated. Lana5 can be seen in films such as “Dog” with Channing Tatum and “John Wick Chapter 4” with Keanu Reeves. The jet setting life helped Strang and Lana5 design a collection of dog beds focused on functionality and beauty, the release stated.

“There's something special about experiencing places with your dog by your side,” said Strang, founder of Anchor Pet Supply, in the release. “They elevate every adventure. We create purposeful products that simplify bringing your dog along for the journey.”

The pet accessory collection includes:

• Vagabond Café Mat: a lightweight, compact roll-up travel mat with carrying handle durable enough to withstand the wear and tear of travel; $120
• Offshore Travel Bed: portable travel bed with memory foam insert and cooling gel with
• 12” travel pocket; $245
• Voyager Bed: made for indoor/outdoor living with water-resistant zippers, easy for removal and cleaning, available in two sizes (medium & large); starting at $270
• Stowaway Bed: a classic style featuring a bolster pillow on all four sides, available in three sizes (small, medium and large); starting at $240.