California retailer to open King Street store in downtown Charleston

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A nationally recognized jewelry brand will open a store in downtown Charleston, marking its 50^th location.

At the 1,350-square-foot store at 418 King St., gorjana will feature its popular Southern California-inspired designs, ranging from plated to fine necklaces, earrings, bracelets and more, according to a news release.

“We’re so excited to open our 50th store nationwide and our first in South Carolina right in the heart of Charleston’s King Street, known for its remarkable history, and eclectic mix of extraordinary shopping and dining,” said Gorjana Reidel, co-founder of gorjana, in the release. “From Southern California to South Carolina, our exceptional stylists at gorjana Charleston truly embody the styles of both coasts and look forward to helping future gorjana shoppers find their perfect layered look for the summer.”

When gorjana Charleston officially opens its doors, shoppers will walk into a coastal bungalow inspired by co-founders Gorjana Reidel and Jason Griffin Reidel’s Southern California roots, the release stated. Light wood finishes, a crystal quartz chandelier, and a hand-dipped Lauren Williams Tapestry inspired by the iconic Laguna Beach coastline accentuate the design.

Gorjana Charleston comes on the heels of a year of growth and expansion for the brand and marks its 50th store location across the country, the release stated. The store opening is an important milestone in the brand’s expansion across the Southeast, where it recently opened its first store in Georgia at Atlanta’s Ponce City Market.

Since gorjana was founded in 2004, philanthropy has been central to the brand’s mission and approach to community-building, the release stated. Over nearly 20 years, gorjana has worked with nonprofit organizations that support a range of national causes, with a particular focus on women and children through its annual partnerships with The Breast Cancer Research Foundation, Baby2Baby, Toys for Tots, Dress for Success and more. gorjana is also proud to partner with local charities in each of its locations, the release stated.