The tournament, formerly known as the Family Circle Cup, will take place April 3-9 at the Family Circle Tennis Center.
Tennis Channel will receive exclusive on-air and digital rights beginning in 2017, and it will carry live matches on its digital subscription service Tennis Channel Plus, the news release said.
The channel plans to cover more than 130 hours of the Volvo Car Open in 2017, in addition to 360 hours of streaming coverage on Tennis Channel Plus, according to the release.
“We always look for opportunities to tell as much of a tournament’s story as possible, and the Volvo Car Open is one of the rare events filled with players who annually make deep runs at the Slams,” Tennis Channel President Ken Solomon said in the news release. “Every year, top players like Venus and Serena Williams, Angelique Kerber, Caroline Wozniacki and Madison Keys make Charleston a key stop on their calendar. Moreover, the event has a unique blend of rising young Americans and international contenders who showcase the depth of talent on the tour today.”
Tennis Channel and Charleston-based news station WCIV ABC News 4 are both owned by Sinclair Broadcast Group Inc., so WCIV will also be included in marketing and other cross-promotional opportunities, the news release said.
“This exciting new agreement will give us unprecedented levels of coverage translating into hundreds of hours of content to distribute and promote,” Bob Moran, general manager of the Volvo Car Open, said in the release. “Tennis Channel has a very affluent and appealing viewership that aligns well with our event and our sponsors. We basically now will have a cable network dedicated to the Volvo Car Open and Charleston, South Carolina, for an entire week. The ability to showcase every singles match played and, for the first time ever, feature our doubles final through both linear and digital mediums is what excites us the most.”