A Charleston-based marketing company has acquired an ecommerce marketing firm that specializes in digital advertising and content marketing, the company said in a news release.
The Brandon Agency, through its holding company TBA Worldwide, has acquired Eight Oh Two, a marketing firm for ecommerce retailers that specializes in pay-per-click advertising, search engine optimization and content marketing, according to a news release.
“This is a very important and strategic acquisition for us,” said Scott Brandon, CEO of TBA Worldwide and The Brandon Agency. “We have been looking for an opportunity to add depth and breadth to our digital marketing team. Eight Oh Two’s data-driven approach, work ethic and client roster, which crosses over many of our specialty categories, make them a perfect fit to continue our ability to develop and execute business-building ideas that help our clients grow.”
The Brandon Agency, which has offices in Charleston and Myrtle Beach, is a marketing and branding firm that specializes in business-to-business, health care, financial services, apparel, real estate and many other sectors.
Notable Eight Oh Two clients include Orvis, The Company Store, Pure Hockey, Frames For America, Riverbend Home and Goal Zero. It will continue to operate from its Wilmington, N.C., office with the existing senior management team in place, the company said.