Carolinas publishers partner to launch book imprint

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Charleston-based Advantage Media Group and Charlotte-based American City Business Journals have launched a new imprint, Business Journals Books.

The new imprint is intended as a platform for small-business owners, managers and executives to publish books in their areas of expertise, enhancing their status as leaders/experts in their fields, according to a joint news release from the two publishers.

Business Journals Books editors will screen authors to ensure they demonstrate “an impressive track record of success within their business or in their respective industry or marketplace,” according to the news release.

“The majority of businesses in America are small businesses, and we are creating the perfect publishing opportunity for the owners of those businesses, whether they are financial advisers, tech entrepreneurs, real estate executives, attorneys, architects or whatever field they may be in,” Adam Witty, founder and president of Advantage, said in the release. “By being the author of a book, a business owner, CEO or professional can establish themselves as a go-to expert in their field, building their personal authority and promoting their brand in the process.”

Advantage Media Group has published more than 1,500 authors from all 50 states and 67 countries, according to the release. American City Business Journals operates 44 local business journals throughout the United States, in cities such as Orlando, Fla., Dallas and San Francisco.

“The launch of Business Journals Books is a natural extension of our core mission: to help people to grow their businesses, advance their careers and simplify their professional lives,” Alex Orfinger, executive vice president of American City, said in the release. “As businesses struggle with the impact of the pandemic, it’s essential to shift their methods of getting in front of new clients. Authority marketing through publishing a book is one way to do that.”