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Charleston-based CrowdReach launches beta version of communications platform

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Staff Report
Published Feb. 23, 2016

Charleston-based CrowdReach has launched the beta version of its communications platform.

The company targets small businesses, nonprofits and faith-based organizations. Through its Web or mobile platform, users can craft, schedule and send a message — via email, text or social media — to all customers or to segmented lists.

Users can also use it to create custom graphics to provide real-time promotions, inspirational quotes or memes, for example.

CrowdReach CEO Trey Rust said in a news release that he wanted to help organizations that do not have time, money or expertise to reach more customers through email marketing and social media strategies.

“CrowdReach allows users to control both the message and the medium,” Rust said in the release. “Reaching people the way they want to be reached, with targeted messages, without the hassle of multiple communication platforms helps organizations increase their efficiency and results.”

During Charleston Fashion Week March 15-19, bloggers will test the CrowdReach mobile application by interacting with followers and reporting on events as they unfold.

The platform will be generally available in the coming months, the release said.

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