National lifestyle brand, ‘iconic’ local retailer open flagship store in downtown Charleston

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johnnie-O, a men's lifestyle brand, has collaborated with M. Dumas & Sons, Charleston's iconic men's specialty retailer, to introduce a new flagship store in the heart of downtown Charleston, located at The Charleston Place.

The store opened in early September and has already experienced the energy and excitement of the Charleston market — reinforcing the natural fit between the johnnie-O and M. Dumas brands and their connection with the coastal, Lowcountry lifestyle, a news release stated. 

 On Nov. 16 the store kicked off a grand opening and holiday shopping event attended by media, influencers, community figures, and loyal brand fans including Southern Charm’s Shep Rose, the release stated.

“The johnnie-o team is overwhelmed by the reception to our new co-branded store in Charleston Place,” johnnie-O CEO John Collins said in the release. “We are honored that M. Dumas, a local fixture in Charleston for over 100 years, chose to partner with our brand. Whether you're strolling along the harbor, playing 18 holes nearby, or enjoying some of the city’s many culinary delights, Charleston is simply a special place. We are grateful for the warm southern welcome and look forward to serving the community in the months and years to come.”

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The new store at 132 Market St., within The Charleston Place, pays homage to Charleston’s rich history and style, the release stated. The historic building holds special significance in the city’s fashion heritage as the original home of M. Dumas & Sons. The space has been restored to capture the essence of both brands, blending old-world charm with modern design. 

 This is johnnie-O’s first co-branded retail store in Charleston, though customers can also shop a selection of johnnie-O apparel and accessories at the M. Dumas location at 294 King St. 

"M. Dumas & Sons is proud to join forces with johnnie-O to introduce this dynamic new retail experience in downtown Charleston in the same building as the original M. Dumas store,” Gary Flynn, President and Co-Owner of M. Dumas & Sons, said in the release. “Our rich history and commitment to quality align perfectly with johnnie-O's values, making this venture a natural fit. We're confident that our customers will be as thrilled as we are to see these two iconic brands come together under one roof."

Founded in 2005 by John O'Donnell in Santa Monica, Calif., johnnie-O is a premium lifestyle brand known for its high-quality products, offering a range of premium apparel, footwear, and accessories for men and boys.

Founded in 1917 by Mendel Dumas, M. Dumas & Sons has evolved into an iconic men’s specialty retailer in the historic downtown district of Charleston.