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First-to-Market BODYROK Fitness Studio Opening Soon at Morrison Yard

CRBJ Biz Wire //April 4, 2024//

Morrison Yard

Morrison Yard

First-to-Market BODYROK Fitness Studio Opening Soon at Morrison Yard

CRBJ Biz Wire //April 4, 2024//

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Morrison Yard has quickly become the preeminent location for downtown Charleston residents and office workers, and the excitement continues to build with the official announcement of BODYROK making its debut in South Carolina. BODYROK’s 1,800 sq ft studio is on track to open this summer at Morrison Yard, offering unique and targeted programs to meet the fitness community’s workout needs.

Hill Partners, Inc., a Charlotte, NC-based commercial real estate developer, manages the retail leasing for Morrison Yard, a Woodfield Development property, and is committed to bringing healthy food and fitness uses, upscale dining, and beauty services to the project. “Morrison Yard is a thriving community where health and wellness are not just a trend. We are very excited to have BODYROK join Morrison Yard as it continues to evolve and meet the growing needs of the area,” said Robert H. Spratt, Jr., President of Hill Partners, Inc. “Morrison Yard offers extensive work-live-play experiences and the addition of BODYROK – and more tenants to be announced soon – further solidify its place as Charleston’s Front Yard.”

BODYROK, a pioneer in the boutique fitness industry since its establishment in 2012, continues to redefine the way people approach their fitness goals. With a focus on reformer Pilates-inspired workouts, their signature class offers a unique fusion of Pilates, cardio, and strength training. This innovative blend is thoughtfully designed to effectively sculpt, tone, and strengthen the body in a safe and efficient manner.

The BODYROK experience is nothing short of exhilarating, as each session provides a dynamic full-body workout that keeps the heart pumping while targeting key areas such as the upper body, lower body, and core. To ensure personalized attention and maximum effectiveness, class sizes are intentionally limited to 12-16 individuals, with each person assigned to their own reformer. These 40-minute sessions are available multiple times a day, seven days a week, providing ample opportunities for individuals to fit fitness into their busy schedules.

Morgan Sullivan, franchise owner of BODYROK Charleston, envisions the studio as a welcoming haven for individuals of all fitness levels. By cultivating a supportive community that embraces inclusivity, every client who walks through the door will leave feeling empowered, stronger, and more confident than ever before.

As the 14th franchise location, the BODYROK Charleston studio joins an esteemed roster of ten corporate-owned studios. Situated near the southwest corner of Morrison Yard, facing Morrison Drive, this conveniently located fitness haven is poised to become a go-to destination for fitness enthusiasts in the area.

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