21st Century Business Forum - Michael Dubin
October 13, 2021
12:00 pm - 12:40 pm
How do you beat the Goliaths of the business world? Dollar Shave Club founder and former CEO Michael Dubin will share his insight during the October 21st Century Business Forum webcast.
Considered by many to be one of the most innovative marketers in the direct-to-consumer sector, Michael Dubin founded the Dollar Shave Club. His strategy - an offbeat, comedic YouTube video in which he hawked $1 razors "so gentle a toddler could use it" - landed the company millions of subscribers when it went viral in 2012. By 2016, the company had booked $225 million in sales, shaving market share from stalwarts in the men's grooming industry and adding fuel to the subscription-box and DTC startup craze. Five years ago, he sold his company for $1 billion to consumer products giant Unilever.
The 21st Century Business Forum is presented by the Columbia Regional Business Report and is sponsored by Doctor's Care and Visual Infonomics Group.