The Credit One Charleston Open plans to expand the fan experience, food and beverage offerings and off-court activities for attendees in 2024.
The WTA 500 tournament, the largest women-only tennis tournament in North America, returns March 30 – April 7 in the Credit One Stadium on Daniel Island in Charleston. The player field already includes several top-ranked players with commitments from Jessica Pegula, Maria Sakkari, 2023 champion Ons Jabeur and Charleston locals World No. 23 Emma Navarro and Shelby Rogers, according to a news release.
In addition to tennis under the Women’s Tennis Association flag, the event will offer tournament-goers off-court experiences throughout the nine-day event including a new pickleball and padel experience, elevated dining options from Sorelle, 167 Raw and The Charleston Grill, live music, talk shows and more. The Credit One Charleston Open’s Fan Hub is the official resource for all of the happenings to see and do on-site.
The event, formerly known as the Volvo Car Open, moved to Charleston in 2001 from Hilton Head Island and celebrated its 50th year in 2022. It is one of the oldest all-female tournaments in the country, sponsored for most of its history by Family Circle magazine and known then as the Family Circle Cup. The annual economic impact is estimated in the $30 million to $40 million range, according to Discover South Carolina.
“The Credit One Charleston Open isn’t just a tennis tournament, it’s a unique experience in Charleston and a connection point for fans of all ages,” Bob Moran, president of Beemok Sports & Entertainment, said in the release. “We believe that investing in fan engagement on-site is absolutely essential. Our aim is to elevate our attendee’s experience, grow the game of tennis, and introduce it to new audiences. We’re committed to bringing an interactive and exciting atmosphere to life because at the end of the day, it’s all about creating memories, having fun and developing a passion for tennis at our tournament.”
Moran said the tournament has made its on-site experience more fan-friendly with featured practice courts, more options to view and experience tennis and paddle sports around the grounds and a “Credit One Stadium” app. Three new tournament ambassadors will join former Grand Slam champion Tracy Austin in the role. Olympic Gold Medalist Monica Puig, three-time WTA champion Alison Riske and 2021 Australian Open finalist Jennifer Brady have been named Credit One Charleston Open ambassadors and will host special events, interactive programming and daily talk shows with fellow WTA players.
Fan experience features
MUSC Health Family Weekend, March 30-31. Family Weekend features two days of family-friendly activities during the tournament’s qualifying rounds, including jump castles, live music, games, fairy hair, balloon art and more. With the sponsorship of MUSC Health, Family Weekend admission is free for kids 16 and under, and adult tickets are $10.
Doubles, Bubbles & Bites presented by Domaine Chandon, March 30-31. This event will feature a four-course small bite and sparkling wine pairing from Chandon alongside a conversation with a WTA top doubles team. Tickets are $100 per person and sold in tables of two and four.
USTA Play Tennis! Provision Fan Zone, March 30-April 7. Adults and kids are welcome to put their tennis skills to the test in the Fan Zone, in partnership with USTA South Carolina, with games like Speed of Serve, Ball Kid and Knock ‘em Down Challenges.
Kids Zone, March 30-April 5. Not only are kids 16 and under free all week, the tournament is expanding programming for juniors to capitalize on local spring breaks including four different jump castle sites in the new Kids Zone.
The Draw, March 30, 3 p.m. Fans who attend this event will be the first to know the first-round matchups and path to the 2024 Credit One Charleston Open finals. Two WTA players will be in attendance and available for a photo opportunity at the conclusion of the draw.
Live Music, March 30-April 7. Expanded live music programming includes multiple acoustic performances happening on-site at First Serve Plaza and The Oaks. Local favorites Lauren Hall, Matt MacKelcan, Dylan Swinson and more will take the stage daily.
Autograph Sessions, March 30-April 5. Autograph sessions with stars of the WTA will take place throughout the tournament. The complete schedule is on the Credit One Stadium app.
Talking Tennis, March 30-April 7. Join in daily for live, on-site interviews at The Oaks with the tournament’s top players and coaches. Fans will get an inside look into the journeys, successes and struggles that have shaped their tennis careers.
Gospel Brunch, April 7. Kick-off finals Sunday with a choir performance by Voices of Deliverance and a Southern brunch buffet with deluxe bloody mary and mimosa bars. Tickets are $125 per person.
Food and beverage
The Credit One Charleston Open will be home to several new dining destinations on-site. At COCO Row, attendees will experience a variety of flavors including Daniel Island favorite Mpishi, seafood offerings from 167 Raw, healthy bites from Verde and Playa Bowls, authentic slices from Orlando’s Pizza and refreshments from Lowcountry Lemonade.
The Beemok Hospitality Collection (BHC) Bistro will showcase a sampling from Charleston establishments Sorelle, Charleston Grill, Meeting at Market and The Palmetto Cafe, bringing the downtown dining experience to the tournament. In addition, the New Realm Bar will feature sips from Charleston with local craft seasonal beers on tap.
Rally and Refresh is a place to grab a “Paddle Paloma” featuring Patron tequila, select a pickle-themed snack and learn your hand at pickleball, padel or tennis.
The Oaks Deck will feature a full-service cocktail bar, on a newly constructed entertainment deck, as well as sparkling wines from Domaine Chandon. Kim Crawford Bar will serve rosé and sauvignon blanc wines and frosé. In addition, destinations serving Möet, Grey Goose, Michelob Ultra, Cutwater, Nütrl, Patron and the tournament’s signature cocktail “The First Serve” will be found around the grounds.
The First Serve Plaza, located behind the front gate, will be the first stop for top-shelf bloody marys and mimosas, as well as coffee and breakfast bites from Daddy’s Breakfast & Espresso food truck.
Club Court Café, located next to Althea Gibson Club Court and powered by Volvo, will be home to Chick-fil-A, Village Juice & Kitchen Co. and Urban Alchemy.
A food truck village on-site will feature local fare from Life Raft Treats, Mr. Poppers Popcorn, Motley Chew, Bangin’ Vegan Eats, Kona Ice, Mama Dot’s and King of Pops. And classic sporting fare will be served inside the Credit One Stadium with a few new twists like the Charleston Dog, an all-beef frank served with bacon jam, sliced tomato, okra, bread-and-butter pickles, onions and spicy mustard.
Partner programming features
The DXC Technology series seeks to blend sportsmanship, food and inspirational stories of women in leadership. Hosted daily, players will take center stage learning hands-on from the tournament’s gastronomic talents — from learning how to roll sushi to perfecting an acai bowl.
“Play On After Dark” will return on Thursday, April 6. This free high-energy special event features glow-in-the-dark tennis games. Space is limited and registration is required.
Tournament partners Volvo, Motorola, Dunlop, Southern Tide and Har-Tru will feature on-site experiences for fans to play games, pose for photos, experience new products, shop and meet players. Credit One Bank will also bring back its “Selfie with the Stars” virtual photo booth experience where attendees can pose for photos with players from the Charleston field.
Tickets for the 2024 tournament can be purchased online or by calling 843-856-7900.
The Credit One Charleston Open traditionally welcomes more than 90,000 spectators each year. The tournament showcases a singles draw of 48 players, a qualifying draw of 24 players, and a doubles draw of 16 players.t