Lowes Foods’ Senior Vice President of Brand Strategy Heather George to Speak at Endeavor’s Collaborators & Cocktails
Retail marketing veteran to share how the supermarket transformed its brand while staying true to its roots
Endeavor, a membership-based coworking community for independent companies and freelancers in the creative services fields, is hosting its next Collaborators & Cocktails, a monthly networking series for members and pre-registered guests, on Wednesday, April 26. The speaker is Heather George, senior vice president of brand strategy for major supermarket chain Lowes Foods.
Lowes Foods, a family owned Carolinas-based grocery story chain, prides itself on bringing the bounty of local farms to its customers for more than 60 years. As its senior vice president of brand strategy, George has been instrumental in renewing the company’s direction and transforming the Lowes Foods brand without losing focus on the company’s mission to connect local farmers with the community.
Collaborators & Cocktails starts with networking at 5:00 pm, with the speaker giving a presentation and Q&A session at 5:45 pm. The event is free to all Endeavor members and corporate members, with a limited number of guest tickets available for $25. Registration is required, no walks-in accepted. Contact Endeavor@EndeavorGreenville.com for ticket information.