Charleston e-commerce agency acquires Maryland firm, names new CEO

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A Charleston-based e-commerce agency has acquired a Maryland company while receiving an investment boost from an equity firm.

eHouse Studio, an e-commerce, Shopify Plus Partner and Recharge Partner agency, has acquired Commerce12 with backing and support from growth-oriented investment firm Periscope Equity, according to a news release.

The acquisition of Commerce12, a Klaviyo Master Elite partner, bolsters eHouse’s strategy to build a unified e-commerce agency to manage large enterprise complexities and eliminate the need for multiple niche agencies, the release stated.

In addition, eHouse added e-commerce executives Tony Puccetti as its new CEO and Jamie Sutton as its chief marketing officer.

Financial terms of the deal were not disclosed.

“The time is right to build an end-to-end e-commerce agency that will better serve our current customers and address the unique challenges enterprises face,” Puccetti said in the release. “I look forward to merging Commerce12’s email and post-launch operations services with eHouse’s digital infrastructure development capabilities while we explore additional acquisitions to support our ambitious vision.”

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As global online sales surge and Shopify Plus emerges as the dominant enterprise e-commerce platform, the merger of eHouse and Commerce12 positions the agency at the forefront of strategy, innovation and services, the release stated. With its proficiency in customer lifecycle management, design, development, marketing services, channel integrations and growth strategies, the unified agency will deliver value to brands seeking scalable, cost-effective, single-shop solutions.

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The business integration will retain all team members from both agencies, with former eHouse CEO Aaron Quinn as CTO and Commerce12’s founder Adam Hanin as head of business development, the release stated. The agencies support over 130-plus brands across the U.S., Canada, Australia and the EU.

“This merger sets the stage for further expanding and integrating complementary partners into a holistic, one-stop e-commerce agency,” said John Findlay, partner at Periscope Equity, in the release. “By bringing together diverse capabilities and scaling operations, eHouse can set new standards for client-centric service delivery for mid-cap and enterprise customers.”