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Charleston-based Palmetto Moon expands to new market with 2 locations

Jason Thomas //March 14, 2023//

Charleston-based Palmetto Moon expands to new market with 2 locations

Jason Thomas //March 14, 2023//

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A Charleston-based retail chain will soon arrive in a new market with the anticipated opening of two locations.

Palmetto Moon, a Southern lifestyle retailer marking two decades of rapid growth, will soon have a presence in Kentucky with two new locations set to open in the Bluegrass State this spring, according to a news release.

Palmetto Moon will unveil its first Kentucky store in Lexington on March 25, followed by Louisville on April 8 — marking the retailer’s 40th location across its growing Southeast footprint.

Palmetto Moon’s new Kentucky stores will be located at:

  • Fayette Mall — 3401 Nicholasville Road, Lexington, Suite 820  (6,900 square feet)
  • Matt St. Matthews —  5000 Shelbyville Road, Louisville, Suite 1725  (7,100 square feet)

Upon debut, Palmetto Moon will operate locations in seven states that include Kentucky, South Carolina, North Carolina, Georgia, Florida, Alabama and Tennessee.

“It’s an honor to build on twenty years of incredible momentum as we open our doors to Kentucky,” says Amber Dube, Palmetto Moon’s executive vice president and  chief brand officer. “We’ve seen firsthand how our brand resonates with customers here who shop our thoughtfully curated online storefront, and as a brand grounded in community, we’re especially thrilled to bring the authentic Palmetto Moon experience to life with our new locations in Lexington and Louisville.”

Palmetto Moon is known for its focus on customer service and locally inspired shopping experience for all ages that celebrates the Southern lifestyle, the release stated. Unlike mass merchants, the retailer hand-picks its showcase of top brands alongside emerging makers and gifts tailored to the community.

The new Lexington and Louisville locations will offer popular brands including YETI, Simply Southern, Bogg Bag, Hey Dude, Southern Marsh, Chubbies, Vineyard Vines and Local Boy Outfitters, as well as up-and-coming brands and Palmetto Moon’s exclusive products, the release stated.

In step with Palmetto Moon’s legacy as a Collegiate destination, both stores will feature custom University of Kentucky collegiate gear and apparel; the Louisville location will also represent University of Louisville. The retailer proudly partners with Kentucky makers such as Bourbon Barrel Foods, Doodles By Rebekah and Bluegrass Brothers, according to the release.

“Lexington and Louisville are two vibrant Southern destinations with rich, yet distinct local character that perfectly reflects our homegrown brand,” said Palmetto Moon CEO John Thomas. “We can’t imagine a better introduction to the Bluegrass State as Palmetto Moon celebrates this tremendous growth milestone. From humble beginnings as a kiosk in Charleston, South Carolina, it’s a privilege to offer 40 brick-and mortar locations in seven states and counting.”