Michelle Salater, Forty Under 40 winner 2009

Michelle-Salater-2 Age: 32

President and owner, Sumer LLC

  • Chief visionary and chief saleswoman for a company that specializes in writing Web copy, optimized copywriting and life after Web site launch. www.WrittenBySumer.com
  • The company name, Sumer, comes from the Sumerian civilization and was chosen because it symbolizes innovation and the Old World simultaneously. Writing (cuneiform script) and systematic record-keeping were also two innovations attributed to the Sumerians.

Professional goal: To help heal the world, and capitalism, by being a conscious entrepreneur. Salater’s dream is for her company to work with countries devastated by conflict, famine or natural disasters and help rebuild communities through marketing copy that drives tourism and business back into the local economy. Salater wants to empower local communities to do for themselves and take pride in their past, present and future.

Best career advice you’ve ever been given: “Chase the dream, not the money.”

Favorite music artist or musical genre: Wayne Newton.

Favorite restaurant: Charleston Cafe in Mount Pleasant. I live for their four-cheese omelets and grits.

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